Pemetaan Prospek Pasar Wisatawan Nusantara di Indonesia
DOI:
https://doi.org/10.47608/jki.v13i12019.1-15Keywords:
Potential Tourism Market Matrix (PPP), Modification of Boston Consulting Group (BCG) Matrix, Domestic TouristsAbstract
Utilizing the Tourism Potential Market Matrix (PPP) which is a modification of the Boston Consulting Group (BCG) Matrix, this study resulted in a mapping of the prospects of the domestic tourist market in Indonesia. From this study, it was identified the market potential that besides on the ability of a provinces to produce the number of trips for domestic tourists, and also has the potential of the prospect of spending while traveling. There are 5 Provinces which are included in the most potential market quadrant in the development of domestic tourist because they have a high average income, and the high on travel propensity, namely: Bangka Belitung Islands, DKI Jakarta, Riau Islands, North Sulawesi and DI Yogyakarta. These provinces can be optimized by other provinces to be developed as a tourism market, so that they are expected to bring quality tourists.
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References
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Badan Pusat Statistik, & Kementerian Pariwisata. (2018). Kajian Data Pasar Wisatawan Nusantara 2018. (Badan Pusat Statistik, Ed.). Badan Pusat Statistik dan Kementerian Pariwisata.
Boniface, B., & Cooper, C. (2005). Worldwide Destinations The Geography of Travel and Tourism (4th ed.). Oxford: Elsevier Butterworth-Heinemann.
Federation of Indian Chambers of Commerce and Industry. (2007). Domestic Tourism: Evolution,Trend & Growth. (Federation of Indian Chambers of Commerce and Industry, Ed.). New Delhi: Federation of Indian Chambers of Commerce and Industry (FICCI). Retrieved from http://ficci.in/spdocument/20208/Domestic-Tourism-Evolution-Trends-Growth.pdf
Gabor, M. R., Conţiu, L. C., & Oltean, F. D. (2012). A Comparative Analysis Regarding European Tourism Competitiveness: Emerging Versus Developed Markets. Procedia Economics and Finance, 3(12), 361–366. https://doi.org/10.1016/S2212-5671(12)00165-7
Kabote, F., Mamimine, P. W., & Muranda, Z. (2017). Domestic Tourism for Sustainable Development in Developing Countries. African Journal of Hospitality, Tourism and Leisure, 6(2), 1–12. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029087016&partnerID=40&md5=7eb21b0c6098b130f59e28d37c3d76d8
Kumar, N. R. (2016). Significance of Domestic Tourism in India as a Major Revenue Generator. Asia Pacific Journal of Research, 1(Xxxviii), 6–9. Retrieved from https://apjor.com/downloads/140420162.pdf
Li, X., Meng, F., & Uysal, M. (2008). Spatial pattern of tourist flows among the Asia-Pacific countries: An examination over a decade. Asia Pacific Journal of Tourism Research, 13(3), 229–243. https://doi.org/10.1080/10941660802280323
Maulana, A. (2018). Pemetaan Prospek Kunjungan Wisatawan Asal Tiongkok Di Pasar Global. Jurnal Ekonomi Dan Pembangunan, 26(2), 117–130. https://doi.org/http://dx.doi.org/10.14203/JEP.26.2.2018.117-130
World Tourism Organization (UNWTO). (2010). International Recommendations for Tourism Statistics 2008. New York: Department of Economic and Social Affairs, Statistic Division, UNWTO.
World Tourism Organization (UNWTO). (2013). Domestic Tourism in Asia and the Pacific. Madrid: World Tourism Organization (UNWTO).
World Tourism Organization (UNWTO) (Ed.). (2019). Compendium of Tourism Statistics Data 2013 – 2017 (2019 Editi). Madrid: World Tourism Organization (UNWTO).
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Published
2019-09-29
How to Cite
Maulana, A. (2019). Pemetaan Prospek Pasar Wisatawan Nusantara di Indonesia. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 13(1), 1–15. https://doi.org/10.47608/jki.v13i12019.1-15
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