DAYA TARIK MOROTAI SEBAGAI DESTINASI WISATA SEJARAH DAN BAHARI
DOI:
https://doi.org/10.47608/jki.v11i12016.25-46Keywords:
The readiness of tourism destination, improvement of tourism componentsAbstract
Morotai is historical and marine tourism destination as well as one of the National Tourism Strategic Destinations (NTSD). The carrying capacity in Morotai is different than other destinations that makes it a priority destination and expected to contribute on bringing in 20 million international tourists in 2019. The study then tried to analyze the tourism potential and tourist attraction in Morotai to make it as a prepared destination to welcome the international visitor. The aim of this study is to analyze the readiness of Morotai as historical and marine tourist attraction so that it could fulfill the service standards of all the 4A tourism components. The analysis used the 4A tourism components (attraction, accessibility, ancillary, and amenity) as the method. Observation, interviews and documentation conducted at Morotai to collect data about tourism potential and supported with focus group discussion (FGD). SWOT Analysis conducted to identify the tourism components and followed by defining the best tourism strategic for Morotai. The result shown that Morotai could attract visitors through the history of World War II and marine tourism. To develop it, Morotai should fulfil the minimum criteria of tourism component that international visitors needed.Downloads
References
A.Yoeti, Oka, (1996). Pengantar Ilmu Pariwisata. Angkasa. Bandung
Cooper, C., Fletcher, J., Gilbert, D.G. and Wanhill, S, (2005). Tourism; Principle and Practive, Third Edition, Harlow. Prentice Hall.
Pitana, I Gede dan Surya Diarta, I Ketut (2009). Pengantar Ilmu Pariwisata. Yogyakarta. Andi
Rangkuti, Freddy. (2015). SWOT Balanced Scorecard: Teknik menyusun strategi korporat yang efektif plus cara mengelola kinerja dan resiko. Jakarta : Gramedia Pustaka Utama Ryan, C., Huimin, G., & Meng, F. (2009). Destination planning in China. In C. Ryan, & H. Gu (Eds.), Tourism in China (pp. 11-37). US: Routledge.
Wardiyanata. (2006). Metode Penelitian Pariwisata. Yogyakarta: Andi
Penelitian Analisis Kesiapan Destinasi Dalam Rangka Pencapaian Pencapaian Target 20 Juta Wisman Tahun 2019 (2015). Asdep Litbang Kebijakan Kepariwisataan, Jakarta: Kementerian Pariwisata.
Popichit, N., Anuwichanont, J., Chuanchom, J., Serirat., S., dan Mechinda, P (2013). A Survey of Destination Potential, Tourism Activities and Future Travelling Intention towards Tourism along the Rivers in Phra Nakhon Si Ayutthaya Province. International Journal of Business and Social Science, Vol. 4 No. 7
Dewi, M.H.U, (2013). Pengembangan Desa Wisata Berbasis Partisipasi Masyarakat Lokal di Desa Jatiluwih, Tabanan, Bali. Jurnal Kawistara, Vol. 3, No. 2, Hal. 131. Diakses pada jurnal.ugm.ac.id/kawistara/article/download/3976/3251. [28 Mei 2016]
Getz (1992). The Tourism Area Lyfe Cycle Vol.1, Applications and Modifications. Channel View Publications.
Gutierrez, E., Lamoureux, K., Matus S., dan Sebunya, K (2005). Linking communities, Tourism & Conservation. Conservation International and The George Washington University.
J.R. Brent Ritchie and Geoffry I. Crouch. A Model of Destination Competitiveness. Revista De Administracao Publica
Lamoureux, K (2014). Baseline tourism inventory assessment & strategic plan, International Institute of Tourism Studies. George Washington University, Washington DC.