Pemetaan Prospek Pasar Wisatawan Nusantara di Indonesia

Main Article Content

Addin Maulana

Abstract

Utilizing the Tourism Potential Market Matrix (PPP) which is a modification of the Boston Consulting Group (BCG) Matrix, this study resulted in a mapping of the prospects of the domestic tourist market in Indonesia. From this study, it was identified the market potential that besides on the ability of a provinces to produce the number of trips for domestic tourists, and  also has the potential of the prospect of spending while traveling. There are 5 Provinces which are included in the most potential market quadrant in the development of domestic tourist because they have a high average income, and the high on travel propensity, namely: Bangka Belitung Islands, DKI Jakarta, Riau Islands, North Sulawesi and DI Yogyakarta. These provinces can be optimized by other provinces to be developed as a tourism market, so that they are expected to bring quality tourists.

Downloads

Download data is not yet available.

Article Details

How to Cite
Maulana, A. (2019). Pemetaan Prospek Pasar Wisatawan Nusantara di Indonesia. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 13(1), 1–15. https://doi.org/10.47608/jki.v13i12019.1-15
Section
Articles

References

Badan Pusat Statistik. (2018). Statistik Indonesia 2018. (Subdirektorat Publikasi dan Kompilasi Statistik, Ed.). Jakarta: Badan Pusat Statistik. Retrieved from http://www.bps.go.id/publication/2018/07/03/5a963c1ea9b0fed6497d0845/statistik-indonesia-2018
Badan Pusat Statistik. (2019). Neraca Satelit Pariwisata Nasional (NESPARNAS) 2017. (Subdirektorat Statistik Pariwisata, Ed.). Jakarta: Badan Pusat Statistik. Retrieved from https://www.bps.go.id/publication/download.html?nrbvfeve=NjY2MDRlOWYwNzc5ODNjMTViODBlMmJj&xzmn=aHR0cHM6Ly93d3cuYnBzLmdvLmlkL3B1YmxpY2F0aW9uLzIwMTkvMDMvMjYvNjY2MDRlOWYwNzc5ODNjMTViODBlMmJjL25lcmFjYS1zYXRlbGl0LXBhcml3aXNhdGEtbmFzaW9uYWwtLW5lc3Bhcm5hcy0tMjAx
Badan Pusat Statistik, & Kementerian Pariwisata. (2017). Kajian Data Pasar Wisatawan Nusantara 2017. (Badan Pusat Statistik, Ed.). Badan Pusat Statistik dan Kementerian Pariwisata. Retrieved from http://beta.kemenpar.go.id/asset_admin/assets/uploads/media/pdf/media_1553500574_Publikasi_Kajian_Data_Pasar_Wisnus_2017.pdf
Badan Pusat Statistik, & Kementerian Pariwisata. (2018). Kajian Data Pasar Wisatawan Nusantara 2018. (Badan Pusat Statistik, Ed.). Badan Pusat Statistik dan Kementerian Pariwisata.
Boniface, B., & Cooper, C. (2005). Worldwide Destinations The Geography of Travel and Tourism (4th ed.). Oxford: Elsevier Butterworth-Heinemann.
Federation of Indian Chambers of Commerce and Industry. (2007). Domestic Tourism: Evolution,Trend & Growth. (Federation of Indian Chambers of Commerce and Industry, Ed.). New Delhi: Federation of Indian Chambers of Commerce and Industry (FICCI). Retrieved from http://ficci.in/spdocument/20208/Domestic-Tourism-Evolution-Trends-Growth.pdf
Gabor, M. R., Conţiu, L. C., & Oltean, F. D. (2012). A Comparative Analysis Regarding European Tourism Competitiveness: Emerging Versus Developed Markets. Procedia Economics and Finance, 3(12), 361–366. https://doi.org/10.1016/S2212-5671(12)00165-7
Kabote, F., Mamimine, P. W., & Muranda, Z. (2017). Domestic Tourism for Sustainable Development in Developing Countries. African Journal of Hospitality, Tourism and Leisure, 6(2), 1–12. Retrieved from https://www.scopus.com/inward/record.uri?eid=2-s2.0-85029087016&partnerID=40&md5=7eb21b0c6098b130f59e28d37c3d76d8
Kumar, N. R. (2016). Significance of Domestic Tourism in India as a Major Revenue Generator. Asia Pacific Journal of Research, 1(Xxxviii), 6–9. Retrieved from https://apjor.com/downloads/140420162.pdf
Li, X., Meng, F., & Uysal, M. (2008). Spatial pattern of tourist flows among the Asia-Pacific countries: An examination over a decade. Asia Pacific Journal of Tourism Research, 13(3), 229–243. https://doi.org/10.1080/10941660802280323
Maulana, A. (2018). Pemetaan Prospek Kunjungan Wisatawan Asal Tiongkok Di Pasar Global. Jurnal Ekonomi Dan Pembangunan, 26(2), 117–130. https://doi.org/http://dx.doi.org/10.14203/JEP.26.2.2018.117-130
World Tourism Organization (UNWTO). (2010). International Recommendations for Tourism Statistics 2008. New York: Department of Economic and Social Affairs, Statistic Division, UNWTO.
World Tourism Organization (UNWTO). (2013). Domestic Tourism in Asia and the Pacific. Madrid: World Tourism Organization (UNWTO).
World Tourism Organization (UNWTO) (Ed.). (2019). Compendium of Tourism Statistics Data 2013 – 2017 (2019 Editi). Madrid: World Tourism Organization (UNWTO).