Recipe for The Global Plate Policy Recommendation to Globalise Indonesian Culinary Arts

Main Article Content

Yusuf Kadarisman


Low Indonesian culinary exports indicate that Indonesian cuisine is not well-known internationally. Culinary promotes national identity, multiethnic cultures, and tourism. On the other hand, tourism exposes local culinary practices and can become a country's international brand. Furthermore, culinary relevance to public diplomacy is recognized. Through these connections, Indonesia can utilize gastro diplomacy to capture the global culinary arts market. Indonesia can learn from Thailand and South Korea how to implement the program more effectively by using the policy transfer framework. Thailand programs addressed various elements that must be developed when opening an overseas culinary arts business. They involved governmental and non-governmental agencies because the programs are board. The South Korean program was more formalized than the Thai programs by enacting a specific law and establishing a distinct organization to oversee the program’s execution. In addition to the healthy image of South Korean cuisine and the global trend toward healthier lifestyles, South Korea's program rode the Korean pop culture wave, which set the stage for the success of the program. Based on the analysis, the recommended model for Indonesia’s program implementation consists of six components in terms of menu and target diners, regulation, responsible organizations and coordination, goals, financing sources, and personnel.


Download data is not yet available.

Article Details

How to Cite
Kadarisman, Y. (2022). Recipe for The Global Plate: Policy Recommendation to Globalise Indonesian Culinary Arts. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 16(2), 117–137.


Anderson, C. (2010). Presenting and Evaluating Qualitative Research. American Journal of Pharmaceutical Education, 74(8), 141.

Appendix Presidential Regulation No. 18 of 2020 Concerning The National Medium-Term Development Plan for 2020-2024, Pub. L. No. 18, Lembaran Negara No. 10 (2020).

Badan Ekonomi Kreatif. (2018). OPUS Creative Economy Outlook 2019.

Badan Ekonomi Kreatif. (2019). OPUS Creative Economy Outlook 2020.

Bangkok Post. (2021, September 24). The Global Competitiveness of Local Creativity. Bangkok Post.

Bardach, E., & Patashnik, E. M. (2020). A Practical Guide for Policy Analysis: the Eightfold Path to More Effective Problem Solving (6th ed.). CQ Press.

Baskoro, D. (2016, September 27). Benarkah Masakan Thailand Punya Kemiripan dengan Cita Rasa Indonesia?. Okezone.

Bhumichitr, V. (1988). The Taste of Thailand (1st ed.). Pavilion Books Limited.

Bohardt, M. E. (2014). Peru’s “Gastronomic Boom”: Critical Perspectives on Elite Gastronomy and Social Food Justice [Master Thesis]. University of Illinois at Urbana-Champaign.

Booth, R. (2010, August 8). Taiwan Launches “Gastro-Diplomacy” Drive. The Guardian.

Carayannis, E. G., & Campbell, D. F. (2014). Developed Democracies Versus Emerging Autocracies: Arts, Democracy, and Innovation in Quadruple Helix Innovation Systems. Journal of Innovation and Entrepreneurship, 3(1).

Chapple-Sokol, S. (2013). Culinary Diplomacy: Breaking Bread to Win Hearts and Minds. The Hague Journal of Diplomacy, 8(2), 161–183.

Choi, J.-M. (2012). Globalising Korean Food and Stimulating Inbound Tourism. In Food and the Tourism Experience: The OECD-Korea Workshop, OECD Studies on Tourism. OECD Publishing.

Christensen, T. (2012). Post-NPM and Changing Public Governance. Meiji Journal of Political Science and Economics, 1(1), 1–11.

Cwiertka, K. J. (2014). The Global Hansik Campaign and the Commodification of Korean Cuisine. In K. H. Kim & Y. Choe (Eds.), The Korean Popular Culture Reader (pp. 363–384). Duke University Press.

Denhardt, J. v., & Denhardt, R. B. (2015). The New Public Service Revisited. Public Administration Review, 75(5), 664–672.

Dewan Perwakilan Rakyat Republik Indonesia. (2020). Program Legislasi Nasional Prioritas. Program Legislasi Nasional 2020-2024.

Dolowitz, D. P., & Marsh, D. (2000). Learning from Abroad: The Role of Policy Transfer in Contemporary Policy-Making. Governance, 13(1), 5–23.

Doo, Rumy. (2016, October 30). Cultural Ministry denies being ‘taken over’ by Choi, Cha, The Korea Herald,

Engelhaupt, E. (2008). Do Food Miles Matter? Environmental Science and Technology, 42(10), 3482.

Esterik, P. van. (1992). From Marco Polo to McDonald’s: Thai Cuisine in Transition. Food and Foodways, 5(2), 177–193.

Fahmi, F. Z., McCann, P., & Koster, S. (2017). Creative Economy Policy in Developing Countries: The Case of Indonesia. Urban Studies, 54(6), 1367–1384.

Ford, T. N., & Goger, A. (2021). The Value of Qualitative Data for Advancing Equity in Policy.

Frank, R. (2001, February 6). Thai Government Plans 3.000 Restaurants In U.S. and Elsewhere to Promote Nation. The Wall Street Journal.

García, M. E. (2013). The Taste of Conquest: Colonialism, Cosmopolitics, and the Dark Side of Peru’s Gastronomic Boom. The Journal of Latin American and Caribbean Anthropology, 18(3), 505–524.

Goh, D. (2021, August 8). Thai Food vs Indonesian Food: What’s the Difference? Cook Me Indonesian.

Heath, J., Shapiro, E., & Wang, X. (2022, January 20). Food Trends for 2022 Focus on Gut Health, Mushrooms, and Kelp. Johns Hopkins Center for a Livable Future.

Jewell, C. (2019, October). Leveraging Indonesia’s Creative Economy. WIPO Magazine.

Jo, H.-R. (2021, February 12). How Korean Food is Rising to Capture the World’s Palate. The Korea Herald.

Jo, H.-R. (2018, April 9). Ex-President Lee Myung-bak indicted on embezzlement, bribery, The Korea Herald,

Karp, M. (2018, March 29). The Surprising Reason that There Are So Many Thai Restaurants in America. VICE.

Keast, R. L., & Brown, K. A. (2002). The Government Service Delivery Project: A Case Study of the Push and Pull of Central Government Coordination. Public Management Review, 4(4), 439–459.

Kementerian Pariwisata dan Ekonomi Kreatif. (2021). Statistik Ekonomi Kreatif 2020.

Kementerian Pariwisata dan Ekonomi Kreatif. (2022). Data Statistik Ekraf 2014-2021.

Kim, E.-J. (2016, April 20). New hansik ambassador vows to promote Korean culinary culture. Yonhap News Agency,

Kim, C.-H. (2017). Let Them Eat Royal Court Cuisine! Heritage Politics of Defining Global Hansik. Gastronomica: The Journal of Critical Food Studies, 17(3), 4–14.

Kim, D.-S. (2018, October 4). Sharing Recipe for Success. The Korea Herald.

Lazuardi, M., & Triady, M. S. (2015). Ekonomi Kreatif: Rencana Pengembangan Kuliner Nasional 2015-2019. PT. Republik Solusi.

Lipscomb, A. (2019). Culinary Relations: Gastrodiplomacy in Thailand, South Korea, and Taiwan. The Yale Review of International Studies, Spring.

Lee, Hyo-sik. (2017, April 16). Korea’s ‘hansik’ globalization bears fruit, The Korea Times,

Mattarella, B. G. (2014). The Conflicts of Interests of Public Officers: Rules, Checks and Penalties. In J.-B. Auby, E. Breen, & T. Perroud (Eds.), Corruption and Conflicts of Interest: A Comparative Law Approach. Edward Elgar Publishing.

McDonell, & Emma. (2019). Creating the Culinary Frontier: A Critical Examination of Peruvian Chefs’ Narratives of Lost/Discovered Foods. Anthropology of Food, 14.

Molz, J. G. (2004). Tasting an Imagined Thailand: Authenticity and Culinary Tourism in Thai Restaurants. In L. M. Long (Ed.), Culinary tourism (pp. 53–75). The University Press of Kentucky.

Nair, B. B. (2017). The Politics of Tourism Representations: Discourse Analysis of British Travel Brochures About Incredible India. Journal of Advanced Research in Social Sciences and Humanities, 2(4), 238–244.

New Zealand Government. (2021, September 15). Visas for workers from specific countries. New Zealand Government.

Newbigin, J. (2014). What is the Creative Economy? British Council.

Nuttavuthisit, K. (2007). Branding Thailand: Correcting the negative image of sex tourism. Place Branding and Public Diplomacy, 3(1), 21–30.

OECD. (2016). Preventing Corruption in Public Procurement.

Oh, I., & Lee, H.-J. (2013). K-pop in Korea: How the Pop Music Industry is Changing a Post-Developmental Society. Cross-Currents: East Asian History and Culture Review, 9, 105–124.

Park, H. W. (2014). Transition from the Triple Helix to N-Tuple Helices? An interview with Elias G. Carayannis and David F. J. Campbell. Scientometrics, 99(1), 203–207.

Peraturan Presiden Nomor 92 Tahun 2019 tentang Kementerian Koordinator Bidang Kemaritiman dan Investasi, Pub. L. No. 92, Lembaran Negara No. 265 (2019).

Pham, M. J. A. (2013). Food as Communication: A Case Study of South Korea’s Gastrodiplomacy. Journal of International Service, 22(1), 1–22.

Pornpongmetta, P. (2019). Gastrodiplomacy of Thailand, 1989-2019 [Master Thesis, Thammasat University].

Provan, K. G., & Kenis, P. (2008). Modes of Network Governance: Structure, Management, and Effectiveness. Journal of Public Administration Research and Theory, 18(2), 229–252.

Pujayanti, A. (2017). Gastrodiplomasi - Upaya Memperkuat Diplomasi Indonesia. Jurnal Politica Dinamika Masalah Politik Dalam Negeri Dan Hubungan Internasional, 8(1), 38–56.

Rockower, P. S. (2012). Recipes for Gastrodiplomacy. Place Branding and Public Diplomacy, 8, 235–246.

Rose, R. (2004). Learning Lessons in Comparative Public Policy: a Guide to Analysis. Routledge.

Scharf, S. (2016, July 26). The Campaign to Make You Eat Kimchi. Priceonomics.

Singh, M. (2015, April 26). Who’s Behind The Latest Ethnic Food Trend? Maybe It’s A Government. NPR.

Sitthika, S. (2018). Thai SELECT Symbols How are They Selected? The Momentum.

Smith, M. (2019, March 12). Italian Cuisine is World’s Most Popular. YouGov.

Sui, C. (2015, June 17). Taiwan Seeks Recipe for Success for Its Cuisine. BBC News.

Sunanta, S. (2005). The Globalization of Thai Cuisine.

Suriyani, L. de. (2013, December 5). ‘Gado-gado’ Ayu Minantri. Bali Daily.

Taiwan Today. (2010, June 4). Cooking a Prosperous Future. Taiwan Today.

The Economist. (2002, February 21). Thailand’s gastro-diplomacy. Asia: Food as Ambassador.

Transparency International. (2021). 2021 Corruption Perceptions Index. Transparency International.

Trihartono, A., Purwowibowo, Santoso, B., Pamungkas, F. Z., & Nisya, C. (2020). The Early Stage of Indonesia’s Gastrodiplomacy: in the Middle of Nowhere? IOP Conference Series: Earth and Environmental Science, 485(1), 012008.

Undang-Undang Republik Indonesia Nomor 10 Tahun 2009 tentang Kepariwisataan, Pub. L. No. 10, Lembaran Negara No. 11 (2009).

United Nations Conference on Trade and Development. (2022). Creative Economy Programme. United Nations Conference on Trade and Development.

United Nations Office on Drugs and Crime. (2019). Preventing Public Sector Corruption. In University Module Series: Anti-Corruption. United Nations Office on Drugs and Crime.

United Nations World Tourism Organization. (2012). Global Report on Food Tourism.

Wallace, S. (2020, August 10). Pad Thai Diplomacy. Medium.

Zhang, J. (2015). The Food of the Worlds: Mapping and Comparing Contemporary Gastrodiplomacy Campaigns. International Journal of Communication, 9(24), 568–591.